Eid al-Adha  a Feast of the Sacrifice , is an 
important religious holiday celebrated by  Muslims worldwide to honor 
the willingness of Ibrahim  to sacrifice his son Ismail as an act of 
obedience to God. This Islamic festival also known as 
Eid ul-Zuha
 which is celebrated by Muslims of Pakistan. Previously this ritual 
event was celebrated with great simplicity but now the simplicity 
blended with modernity by leaps and bounds in the fashion industry. 
Islam prescribes elegancy, modesty and sophistication in clothing. 
Contrary to what people believe, there is no restriction of choice in 
style, shades, design, fabric and finest clothing.
 
• Eid ul Adha is the time for all men and women to 
dress up in their finest clothes . Women certainly have a broad choice 
of clothing available. There was a time when women prefer to purchase 
fully overworked attires with heavy ornate works on clothes. A 
remarkable shift has observed in the fashion styles in this spring fall.
 "Women prefer comfortable clothes with less work, keeping the humid 
weather in mind.
• Printed cotton dress materials with embroidery and hint of sparkle are
 most in demand. Other than that subtle embroidery on various fabric 
like linen, shamos and chiffons are in fashion, kurti’s with chordi 
daar, gowns, extra long shirts with small cuts, different combos of 
vibrant colors and color blocking with sophistication and style are in 
high demand.
• With Eid just a few days away, prominent markets of
 the city are witnessing heavy rush of men and women purchasing clothes 
for the occasion. While a number of designers and shops at Lahore, 
Karachi, Islamabad come up with the new stock of 
Eid ul Adha winter collection segmenting the particular section of customers unique needs.
 
• Silk and chiffons are wearable 
fabric in all the seasons. "Cotton-silk dress material, ranging from 
Rs1, 000 to Rs 7,000, is the priority of an average customer, depending 
upon if it belongs to local market or designer silk. While different 
markets of the city are selling all kinds of dresses. Most of the dress 
materials are purchased from liberty ,Auriga, Anarkai bazaar , Ichra 
market, Gumti bazaar ( rang mahal ) etc 
• This year, shopkeepers are witnessing a remarkable 
shift from readymade garments to dress materials paving way for the 
tailors to earn some money during this festive season. "Customers are 
buying sober dress materials and then putting in additional effort of 
designing from a tailor or boutique of the city.
• Additional attributes like matching metal beads, 
laces, brooches, and colorful buttons are purchased to prepare stylish 
salwar kameez, gowns and trousers/ stretchable tights.  It’s a time for 
the tailor to earn money as the trend from
 readymade garments swiftly shifted to customer own designer ideas.
 
• Men have considerably limited choice in clothing 
options. Depending upon the culture, sherwani, casual kurta/shalwar , 
jeans , dress pants are some of the dominant choices of men for this Eid
 ul Adha. Formal shirts with checks and stripe, plain shirts and 
trousers certainly demanding choices in men’s fashion through tut the 
seasons.
• Many well renowned designers came up with the Eid ul Adha  “
Eid collections 2012 ” namely Sana Safinaaz , Mehdi ,Nishat , Origin , Zahra Ahmed 
Generation ,Uroos , Threads & Motifz,Silkasia, Mansha ,Warda,Al 
karam,Bareeze
 Eid collection for men ,women and kids, 
Satrangi ( for men and kids ) ,Daaman etc . All of these designers came 
up with exceptional designs and color contrasts this season to thrive 
the Pakistani buyers this Eid.