How catwalk fashions influence interior design trends

Fashion and Interiors stylist Emmeline Stevens from The Image Consulting Company The Image Consulting Company talks about how fashion and interior design are coming closer together.

Fashion and Interiors; two of my great loves, which is why I do the job I do as a stylist for both but I often wonder how they come together. Interior trends aren’t as fast moving as fashion, but are clearly influenced by fashion trends albeit at a slower pace, although in recent years the interiors industry has picked up the pace and fashion trends are being pursued and translated in to all sorts of wonderful creations faster than they used to.

Having spent a vast amount of my life in the creative industry I’m pleased to be part of an era that is bringing the two closer than I’ve known before.

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On the flip side of interiors being influenced by fashion, one high street fashion brand that has been influenced by a renowned interior designer in the past is Ted Baker. In 2010 Nina Campbell collaborated with the popular label to create signature yet exclusive prints weaving together a strong presence in apparel with soft fluid dresses in the popular Orchard Blossom print. [PIC – Nina Campbell Orchard Blossom print]

Such collaborations of which are becoming increasingly popular. Take Matthew Williamson’s bold, bright eclectic range in Debenhams for example – an ongoing collection of household accessories that never fail to impress. [PIC – Matthew Williamson collection of accessories/bedding]

Although we are seeing more labels on the high street influenced by interiors, there are many jumping on the band wagon and creating their own interior collections; French Connection, Monsoon, Zara to name but a few.

Slowly, these worlds are collaborating and influencing each other which is a breath of fresh air and why not? There’s mileage in it for everyone.

So in reality, do the two come together? how do we style our homes compared to styling ourselves?

In most cases the home is a reflection of our personality, we often dress it in a way that promotes a positive and comfortable vibe, surrounding ourselves with possessions from the past; nostalgic things that make it feel like ‘home’ and things that don’t need to be renewed as often as the contents of our wardrobes.

Fashion moves far quicker so the need to spend in the wardrobe is often greater even though there’s no doubt we don’t utilise our clothes as much as we should.

This season, back on the fashion catwalk, Spring Summer 2014 colours bring us a new wave of pastels, yellow is a big hit and only recently many are discovering how fresh grey can be when combined with either of these.
Prints are strong and full of abundance which is never overlooked in interiors. Whatever floats your boat, I’m not sure that a large percentage of the population will be rushing to change their curtains and wall coverings to follow the fast pace of fashion, but I’m confident the fresh windows of high street fashion stores will inspire many bringing these creative industries closer together.

Either way, both worlds are influenced by who we are and our lifestyle and surroundings. But the question is: how do the two come together for you? How do you dress your home? Are you inspired by fashion/interior trends or simply follow your mood?

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