Eid al-Adha a Feast of the Sacrifice , is an
important religious holiday celebrated by Muslims worldwide to honor
the willingness of Ibrahim to sacrifice his son Ismail as an act of
obedience to God. This Islamic festival also known as Eid ul-Zuha
which is celebrated by Muslims of Pakistan. Previously this ritual
event was celebrated with great simplicity but now the simplicity
blended with modernity by leaps and bounds in the fashion industry.
Islam prescribes elegancy, modesty and sophistication in clothing.
Contrary to what people believe, there is no restriction of choice in
style, shades, design, fabric and finest clothing.
• Eid ul Adha is the time for all men and women to
dress up in their finest clothes . Women certainly have a broad choice
of clothing available. There was a time when women prefer to purchase
fully overworked attires with heavy ornate works on clothes. A
remarkable shift has observed in the fashion styles in this spring fall.
"Women prefer comfortable clothes with less work, keeping the humid
weather in mind.
• Printed cotton dress materials with embroidery and hint of sparkle are most in demand. Other than that subtle embroidery on various fabric like linen, shamos and chiffons are in fashion, kurti’s with chordi daar, gowns, extra long shirts with small cuts, different combos of vibrant colors and color blocking with sophistication and style are in high demand.
• Printed cotton dress materials with embroidery and hint of sparkle are most in demand. Other than that subtle embroidery on various fabric like linen, shamos and chiffons are in fashion, kurti’s with chordi daar, gowns, extra long shirts with small cuts, different combos of vibrant colors and color blocking with sophistication and style are in high demand.
• With Eid just a few days away, prominent markets of
the city are witnessing heavy rush of men and women purchasing clothes
for the occasion. While a number of designers and shops at Lahore,
Karachi, Islamabad come up with the new stock of Eid ul Adha winter collection segmenting the particular section of customers unique needs.
• Silk and chiffons are wearable
fabric in all the seasons. "Cotton-silk dress material, ranging from
Rs1, 000 to Rs 7,000, is the priority of an average customer, depending
upon if it belongs to local market or designer silk. While different
markets of the city are selling all kinds of dresses. Most of the dress
materials are purchased from liberty ,Auriga, Anarkai bazaar , Ichra
market, Gumti bazaar ( rang mahal ) etc
• This year, shopkeepers are witnessing a remarkable
shift from readymade garments to dress materials paving way for the
tailors to earn some money during this festive season. "Customers are
buying sober dress materials and then putting in additional effort of
designing from a tailor or boutique of the city.
• Additional attributes like matching metal beads,
laces, brooches, and colorful buttons are purchased to prepare stylish
salwar kameez, gowns and trousers/ stretchable tights. It’s a time for
the tailor to earn money as the trend from readymade garments swiftly shifted to customer own designer ideas.
• Men have considerably limited choice in clothing
options. Depending upon the culture, sherwani, casual kurta/shalwar ,
jeans , dress pants are some of the dominant choices of men for this Eid
ul Adha. Formal shirts with checks and stripe, plain shirts and
trousers certainly demanding choices in men’s fashion through tut the
seasons.
• Many well renowned designers came up with the Eid ul Adha “Eid collections 2012 ” namely Sana Safinaaz , Mehdi ,Nishat , Origin , Zahra Ahmed
Generation ,Uroos , Threads & Motifz,Silkasia, Mansha ,Warda,Al
karam,Bareeze Eid collection for men ,women and kids,
Satrangi ( for men and kids ) ,Daaman etc . All of these designers came
up with exceptional designs and color contrasts this season to thrive
the Pakistani buyers this Eid.
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