Putting Israeli couture on the map: Tel Aviv Fashion Week is coming

Franca Sozzani, editor-in-chief of Italian-language Vogue, and other names in world industry are due to sample the Israeli wares starting on Monday

In just one more week, dozens of designers, exuberant fashionistas, local models and distinguished guests from around the world will descend on Tel Aviv for the third annual Gindi Tel Aviv Fashion Week. Last week the event started off with some concerns, primarily because another fashion week was being held elsewhere at the same time, but the apprehensions were quickly extinguished, replaced by near-total satisfaction. Aside from some fundamental questions, like who is fashion week for, or what is its purpose, last year’s event became one of the most stirring in the otherwise humdrum Israeli fashion world.