Designer Sana Salman ushers in the New Year with ‘Gold Dust’

Lahore:2ndJanuary 2014]:After the launch of the label’s fall collection ‘Falak’, Karachi based designer Sana Salman launchesa new range of winterformals under the name ‘Gold Dust’. The new collection is currently available through custom order at the Sana Salman Studio located at Tipu Sultan Road, 70/71 Alhamra Societyin Karachi and will soon be available for online order through the multi-label store Brand Central.
For ‘Gold Dust’, the designer drew inspiration from vintage embellishments and the delicate gold work which was prevalent in Europe during the 16thand 17thcenturies. In a departure from the traditional design approach, the label initiated the collection by first working on its embellishments, which were meticulously crafted through contemporary design practices and stitch work techniques.The finalized embellishments were followed by the selection of prints and fabrics which are based in dynamic shades of golds and blues and features modern and sleek cuts with jackets, stylish jumpsuits,belted dresses and sequined outfits.
Speaking about the new collection, Sana Salman said,“Our latest collectionis a fusion of easternwear and westernwear that features our label’s signature embroidered jackets among other stylish separates. As its name suggests, the collection’sprimary colours include golds and blues which add to sophistication of the ensembles and enhance the collection’s overall grandeur.We hope that fashion enthusiastsappreciate our efforts and we look forward to producing more cutting edge fashion in the New Year!”

The Sana Salman design label incorporates a fusion of oriental and traditional eastern fashion, featuring designs with intricate Pakistani embroideries and thread work. The designer’s forte lies in amalgamating eastern and western fashion to create highly stylized one off pieces that appeal to people with different aesthetic sensibilities.
With a childhood passion for fashion designing, Karachi based designer Sana Salman formerly launched her signature design label Sana Salman in 2010. With no formal academic background in designing, Sana Salman has used her keen fashion acumen to establish a unique signature style within a short span of time. While the label initially consisted of Prét wear solely, Sana Salman has now introduced different collections comprising of digital lawn, couture and bridals, offering patrons a complete one-stop solution for all their fashion needs

About Sana Salman
With a childhood passion for fashion designing, Karachi based designer Sana Salman formerly launched her signature design label Sana Salman in 2010. With no formal academic background in designing, Sana Salman has used her keen fashion acumen to establish a unique signature style within a short span of time. While the label initially consisted of Prét wear solely, Sana Salman has now introduced different collections comprising of digital lawn, couture and bridals, offering patrons a complete one-stop solution for all their fashion needs.
The Sana Salman design label incorporates a fusion of oriental and traditional eastern fashion, featuring designs with intricate Pakistani embroideries and thread work. The designer’s forte lies in amalgamating eastern and western fashion to create highly stylized one off pieces that appeal to people with different aesthetic sensibilities.
''For me it’s all about having something that works perfectly. To have function and aesthetics maintained in an equal balance. I am not a trained designer so my design process is quite different from industry established norms. I just imagine and visualize the designs that I want, then I work to implement them in the outfits that I make.'' says Sana Salman about her design philosophy.
The designer has recently launched her Summer Collection 2013 titled “Falak.” As the name suggests, the collection draws inspiration from the changing colours of the sky. The new line features a dynamic spectrum of colours such as burnt orange, with numerous shades of deep blues and sunny yellows. The line majorly consists of digitally printed shirts, embroidered pants and leather belts that holistically complement the different outfits in the collection. Featuring a blend of hand embroidered jackets with fabrics such as sheer silks and chiffons, the new collection is ideal for the summer evenings.
Sana Salman’s ensembles are exclusively available at her studio located at: Sana Salman Studio, Tipu Sultan Road, 70/71 Al-Hamra Society, Karachi.

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