German designer fashions 'hers & hers' bridal niche

German fashion designer Helen Bender specialises in bridal wear but targets gay pride parades to pitch to new customers rather than wedding fairs.
Two years ago she chanced upon a gap in the market for custom-made 'hers & hers' bridal outfits when lesbian friends turned to her for help.
"They just hadn't been able to find what they wanted," the 27-year-old told AFP at her studio in the western city of Mainz.
"I didn't even realise there was a need."
Key to Bender's role is keeping the couple's outfits for their big day under wraps from each other but ensuring they harmonise.
Pulling off the 'wow' factor is just one part of the task.
Like most women taking the plunge, lesbian couples want to look special and feel comfortable but also steer clear of gay stereotypes, said Bender, who lives with her female partner.

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